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And it remains its flagship brand and biggest generator of revenue, but the company has also expanded into other dating services. Lim said she launched Lunch Actually in 2004 after years of being an agony aunt for her friends -- a "shoulder to cry on" for those with relationship problems.
Esync is a matchmaking website and app that also features input from professional consultants; Peerage is an upscale service that refines users' profiles and goes beyond arranging first dates; and Lunch Click is a dating app that matches users through a Q&A template. The idea to start a dating service had begun to take shape while she was working as a management associate at Citibank.
Nerds at Heart events include Dating for Nerds board game and trivia parties and co-branded Nerderati events that pair singles mixers with local cultural activities.
If all that’s not bad enough, Boonchuay said things actually started getting fishy the night before the engagement, because he caught his girlfriend texting another man.
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Despite her success, Lim says she wasn't "born an entrepreneur" and would have stayed in a regular job longer if she hadn't come up with the lunch-dating idea.
"The dating and relationships industry is not easy," she admits.